1st Source Bank Brings Michelle “MACE” Curran Back to ICRS 2025 - 1st Source

The International Car Rental Show (ICRS) is back, set to take place from April 14-16, 2025. Every year, the event brings together the biggest names in the car rental industry—operators, fleet managers, and financial experts—under one roof to discuss the future of mobility. But this year, there’s something extra special in store.

1st Source Bank, a leader in fleet acquisition funding, is hosting former fighter pilot and bestselling author Michelle “MACE” Curran for an exclusive meet-and-greet and autograph signing. If her name sounds familiar, it should—she delivered last year’s keynote, leaving the audience both inspired and energized. Now, she’s returning to ICRS to promote her upcoming book, The Flipside, which hits shelves this summer.

So, why is a bank best known for financing rental fleets teaming up with a former U.S. Air Force Thunderbird pilot? Let’s dive in.

A Leader Who Knows How to Pivot

If anyone understands the power of adaptability, it’s MACE. As a Thunderbird pilot, she executed high-speed maneuvers with split-second precision. And now she’s become a sought-after speaker, translating those high-pressure lessons into resilience strategies for businesses.

Last year, she took the ICRS stage and left a lasting impact, discussing leadership, pushing boundaries, and transforming obstacles into triumphs.

This year, MACE is returning, but in a more personal setting. Thanks to 1st Source Bank’s sponsorship, attendees will get the chance to meet her one-on-one, get an autograph, and hear firsthand how her experiences in the sky translate to success on the ground.

Her book, set to release this summer, explores how to reframe fear, navigate uncertainty, and turn pressure into possibility—lessons drawn from her time as a fighter pilot and her journey beyond the military. It’s a playbook for bold decision-making in high-stakes environments, making it especially relevant for fleet operators facing constant change, tight margins, and the need to adapt quickly.

1st Source Bank’s Role in Fleet Acquisition Funding

So, where does 1st Source Bank fit into this picture? We’re not just bringing in MACE for a feel-good moment. There’s a deeper connection here—one rooted in resilience, strategy, and long-term success.

For decades, we’ve been a trusted partner for businesses looking to expand their rental fleets. Whether it’s funding for new vehicles, refinancing existing assets, or structuring flexible payment solutions, we’ve helped operators of all sizes navigate the complexities of fleet acquisition.

But success in fleet management isn’t just about securing funding—it’s about making informed, forward-thinking decisions for long-term growth. Right now, the car rental industry is in a state of transition. Supply chain challenges, fluctuating vehicle costs, and evolving consumer preferences are making fleet acquisition more complicated than ever.

That’s why we align ourselves with leaders like MACE Curran, who embody resilience, adaptability, and the ability to thrive under pressure. The same qualities that define high-performance teams in the sky are just as critical on the ground

By sponsoring MACE’s appearance at ICRS, we’re reinforcing our commitment to empowering industry leaders—not just with financial resources, but with the mindset and leadership skills they need to thrive.

The logo for the International Car Rental Show (ICRS)

Why ICRS 2025 Is a Must-Attend Event

Beyond MACE Curran’s appearance, ICRS 2025 is shaping up to be an essential event for anyone in the rental fleet space. Expect discussions on:

  • Fleet acquisition funding strategies amid rising costs
  • The impact of EV adoption on rental operations
  • New financing models for optimizing fleet growth
  • Technology-driven efficiencies in vehicle management

With the right mix of industry insights, networking opportunities, and leadership inspiration, ICRS isn’t just about staying informed—it’s about staying ahead.

Final Thoughts

1st Source Bank’s sponsorship of MACE Curran at ICRS 2025 is more than an opportunity to meet an inspiring speaker. It’s a chance to rethink how to approach challenges, make decisions, and position your business for long-term success.

Come connect with us, gain new perspectives, and explore financing strategies to stay competitive.

Swing by booth 425, Tuesday, April 15, 2025, during the ICRS Exhibit Hall and Evening Reception in the Paris Ballroom. chat with MACE, and preorder The Flipside. MACE will throw in $350 worth of bonuses for those who pre-order before the book’s release later this year. And finally, see for yourself why 1st Source Bank remains a driving force in fleet acquisition funding.