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Industry News and Trends · Mar 27th, 2024

Empowering Your Rental Fleet Financing Journey: ICRS Keynote Speaker Inspires Courage

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Michelle

Gear up for an adrenaline-fueled journey at the 2024 International Car Rental Show (ICRS) in Las Vegas! Set aside April 16th for an unmissable experience as Michelle “MACE” Curran takes center stage with her gripping keynote presentation. Curran, a former U.S. Air Force fighter pilot, epitomizes courage and resilience through her remarkable career spanning 13 years. Notably, she soared as the only female pilot for the Air Force Thunderbirds from 2019 to 2021, dazzling millions across the nation and beyond.

For those facing unexpected challenges in the fast-paced car rental industry, Mace will encourage attendees to be bold and to keep moving forward – even in the face of uncertainty. Building trust in your team is the foundation to achieving your personal and professional mission.

In collaboration with 1st Source Bank, Curran’s keynote, “Flying Through Fear: How Vulnerability Fuels Success,” promises to resonate deeply with car rental industry professionals grappling with the intricacies of financing their rental fleets. Drawing from her exhilarating experiences as a combat-proven fighter pilot, including missions across Europe, Asia, and the Middle East, Curran embodies the ethos of pushing boundaries and transforming obstacles into triumphs.

Kirk Browning, President of Vehicle Fleet Finance at 1st Source Bank’s Specialty Finance Group, proudly champions the bank’s sponsorship of the 2024 International Car Rental Show (ICRS). With a legacy dating back to 1863, 1st Source has been a steadfast supporter of the Automotive Rental Car industry since its inception in 1976. Through thick and thin, their Vehicle Fleet Division has stood by independent and franchised Rental Car operators, providing not just funding but also expert guidance, reliable service, and a commitment to lasting relationships. With a stellar track record, robust capital reserves, and a Bauer 5-star safety rating, 1st Source Bank is not only a smart financial choice, but also a trusted partner you can rely on.

ICRS 2024 stands as the pinnacle event for auto rental professionals globally, boasting an unparalleled lineup of industry experts and visionaries. From April 15th to 17th, immerse yourself in a transformative experience at the Horseshoe Las Vegas, brimming with invaluable insights, networking prospects, and the latest trends sculpting the car rental sphere.

Explore pivotal subjects such as optimizing fleet management, elevating customer experiences, harnessing technology for operational efficacy, and maneuvering through regulatory landscapes. Whether you’re a seasoned veteran or an emerging talent seeking to leave your mark, ICRS 2024 caters to diverse needs and aspirations.

Seize the opportunity to access the event from any corner of the globe. Don’t let this moment slip by – seize actionable intelligence, cultivate strategic alliances, and propel your car rental enterprise to unprecedented heights.

 

Join us at ICRS 2024 and unlock the key to success in the dynamic world of car rental. Reserve your place today and gear up to be inspired, empowered, and equipped for triumph in this ever-evolving industry landscape: https://www.internationalcarrentalshow.com/register

  • Industry News and Trends · Apr 11th, 2025 1st Source Bank Brings Michelle “MACE” Curran Back to ICRS 2025
  • Industry News and Trends · Jan 30th, 2025 Kirk Browning Elected to NVLA Board: A Focus on the Future of Fleet Leasing
  • Industry News and Trends · Oct 1st, 2024 Succeeding Through Synergy: Celebrating Our Award-Winning 1st Source Insurance Team
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