Breaking into Business Evaluations
Thinking about adding business valuation offerings to your practice? You are not alone. Business valuation is a multi-million dollar industry, and accountants are well-positioned to capture a piece of it. Not only will you improve utilization and billings for the portions of the year not filled with tax work, valuations can offer higher margins and faster revenue growth than traditional accounting services.
If you are considering your next steps, use this outline as a blueprint.
Start with the current client base
As an established accountant or tax advisor, you may well have a few clients that may be considering selling their businesses over the next few years. Another opportunity is a client who is considering taking on a new partner, or splitting from an existing partnership. Business owners going through a divorce, dealing with a shareholder dispute, or wanting to obtain a loan may all be interested in having current and accurate information on the value of their business.
Be prepared for a steep learning curve
Learning new standards, creating models, and crafting checklists can take a significant amount of time. Be prepared for your first few valuations to take significantly longer than the subsequent ones. Consider your options for buying an existing software solution, and research it well – an error in the algorithm can have serious consequences for you and your practice. Build extra time into the deliverables schedule, and be patient with your learning curve.
Hire a seasoned expert to review the first few reports
Approach all valuation reports you prepare as documents that must stand up against court scrutiny. No different from peer review of tax returns and financial statements, valuation review can offer insight into issues, identify a problem or an error you may have overlooked, and help craft the end product that is impressive, complete, and accurate. A peer review of a valuation report will take an experienced professional a few hours, so be prepared to pay for the time in exchange for learning and protecting your client.
Consider offering valuation services in collaboration with other firms
As you become more comfortable with the offering of valuation services and build out your collateral of models, reports, and checklists, consider creating strategic partnerships with other practices that do not have the resources to do valuations in-house. You would be tapping into existing client relationships, so an introduction would carry more weight. Remember that building out a referral structure that works takes time and effort. If you choose to pursue this path, be sure to remain in contact with your referral partners regularly, and think about establishing a formal service delivery agreement that will define expectations on both sides.
Consider valuation credentialing
Just as the CPA credential, and ABV credential can help you establish yourself as a well-trained professional. The ABV (Accredited in Business Valuation) designation is available through the AICPA for active CPA license holders. The requirements include experience performing valuations, education, and an exam. Other options for accreditation include ASA (American Society of Appraisals) and NACVA (National Association of Certified Valuation Analysts).
As is the case with any other service, the valuation offering will serve you best when marketed well. Simply adding extra credentials behind your name on the business card won’t do the trick. Remember that most of the time, business valuation service is not a necessity – so it will be up to you to explain the value proposition in a way that moves prospects to action. Starting with your existing client base is best, as you would be expanding a pre-existing trusting working relationship. Networking with local attorneys and other professional firms can help identify prospects. The process of learning a new craft and building a referral network can take time, but the results are well worth it.