5 Tips to Podcasting for Social Media Marketing

Picture of Aliza ShermanAliza Sherman is a web pioneer, author, and international speaker. Sherman is the author of 8 books about the Internet including The Everything Blogging Book, Streetwise Ecommerce, The Complete Idiot's Guide to Crowdsourcing and Social Media Engagement for Dummies.

5 Tips to Podcasting for Social Media Marketing

Audio podcasts are the new video – attracting attention and repeat audiences and getting shared on social media. Podcast popularity comes in waves and is experiencing a boost thanks to the mainstreaming of podcasting by traditional media outlets like NPR, Public Radio International and other radio stations, television networks like ABC, and print media like the New York Times.

Tip 1: Have a goal for podcasting.

The main reason to podcast is to produce content in a more engaging format that can be used in your social media marketing. Podcasting goals can include:

  • Increasing brand exposure
  • Showcasing expertise
  • Building an audience
  • Enhancing your social media marketing
  • Educating your audience/customers

You don’t have to pick one single goal for your podcast but you want to be as focused as possible.

Tip 2: Choose your podcast format

If you’re planning to podcast, you need a plan and a format. Some popular podcast formats include:

  • Interview or Talk Show style
  • Roundtable discussions
  • Journalistic reporting
  • Audio postcards that focus on an experience or setting
  • Live event dispatches
  • Instructional or How To

Keep in mind you can vary your formats if you’d like, but make sure the format works for your audience and the information you’re trying to impart.

Tip 3: Pick the right podcasting tools (Experienced)

If you are savvy with audio production, you could use digital recording and editing software such as Garage Band for Mac or Audacity for Mac and Windows.

When you’re recording voice, you need a good microphone such as a Blue Snowball or Rode Podcaster mic to capture richer sound. Many people record podcasts, especially on the fly, using their smartphone’s voice memo feature then uploading to their computers to edit. Look for a lavalier microphone that you can attach to your recording device or even smartphone that you can hold or clip to clothing.

Once you’ve recorded your podcast and editing it using audio software, you still need a place to publish the audio file. An audio hosting site such as Soundcloud or one made for podcast files such as Podbean are commonly used sites. When you’re podcast is uploaded, then you can share it to your social networks.

Tip 4: Pick the right podcasting tools (Beginner)

Easier solutions for podcasting, particularly when you aren’t an audio editing pro, are the ones that let you record, broadcast and share to social media all in one app. Here are a few popular mobile apps for podcasting.

Anchor.fm – Use this app to create, distribute, host, and monetize your podcast meaning you can potentially earn money through the app from your podcasts. You can also arrange to have up to 10 guests on your podcast using the app. Available for iOS and Android.

Chirp – A newer mobile app on the scene specifically geared toward podcasts two minutes in length or less. You can connect Chirp to Twitter, Facebook or LinkedIn to publish audio. You can also turn your audio into video using the app. Chirp emphasizes a podcasting community. Listen to other podcasts to get a sense of how to leverage this app. For iOS.

Spreaker – This application is a little more feature-rich than the basic podcasting apps. Create and manage your podcasts using this site’s mobile app. You can also download their desktop application and integrate it with Skype for recording conversations. The free version gives you 5-hour audio storage and fifteen minutes per live podcast. Pro starts at $7 per month for 100-hour audio storage and 45 minutes for each live podcast. Available for Mac, Windows, iOS, and Android.

Tip 5: Leverage your audio recordings

Most podcasting tools have built in features to share your podcast onto popular social networks. Some like Anchor can broadcast live as you also record your podcast. Most podcasting techniques produce raw audio files that can be downloaded from the app and loaded into an audio editing software. You can leverage either the unedited or produced version of your podcast depending on the style you’re going for keeping your audience and your brand image in mind.

Finding the right podcasting tool is just one step to producing a quality podcast that works as a marketing tool for your company. Treat your podcast as an extension of your content production and an integrated part of your social media marketing.