Playing Catch-up After a Shut-down

Sharon Boyd has nearly 25 years of experience between both the healthcare and marketing industries. In addition to being an RDH and content writing expert, she also holds a degree in business. Her responsibilities primarily include tackling the communication barriers between small business owners or healthcare providers and their prospective clientele.

Playing Catch-up After a Shut-down

Businesses like those in the service industry, healthcare, and others are experiencing the biggest case of “backlog” than they’ve ever seen. When you’re a company that schedules procedures or services for your clients, having to adjust everything after a shutdown can make it seem like you’ll never get your head above water. If you’re still struggling to catch up on appointments, projects, and production, keep these key points in mind:

Your Customers (at least most of them) Understand

Although there are plenty of bad apples out there who will complain, most people these days understand the toll that COVID-19 has taken on small business owners. As a majority, they want to support local companies and businesses, and are willing to be patient with them. So, don’t beat yourself up if you’re having to call and reschedule things in order to get back on track. Let them know you’re doing everything you can to provide the best services to your clients and thank them for being graceful to you as you work through the process.

Schedule “Make Up” Days

Chances are, you’re going to be working some overtime for a while. Fortunately, it’s not likely to go on forever. To prevent burnout, plan your extra workdays (or hours) at specific times throughout your calendar. That way you can cover more projects without reaching the point of complete exhaustion. Just remember to also schedule some days off, or a normal 8-hour day between your long ones, so that you can keep a clear head throughout the process.

Outsource or Consider Temps

There are still plenty of people out of work, including individuals who are in your industry. It may be that their previous employer didn’t open back up or they weren’t able to get hired back once the business re-opened. Even if you’re a bit of a control freak (which some of us are), right now you can’t afford to be. Consider outsourcing or bringing in temp staff to help you with the manpower you need. It’s a win-win for you, the employee, and your clients.

Celebrate Your Victories

Whether it’s one day, one week, or one month at a time (or all of the above) it’s important to reflect back and see how far you’ve come. Now isn’t the time to be hard on yourself. Make a goal and work at it. If that means 2-3 extra clients a day, that’s 15 in a typical work week. How many days will it take to help you finally catch up? It won’t happen overnight, but it will in increments. And don’t keep the celebrations to yourself; share them with your team. If appropriate, share them with your customers! Let them know you appreciate their loyalty and show them how hard you’re working to take care of their needs.

If you’re feeling particularly weary, just remember that it’s better to have an excess of clients than it is an excess of time. You’re where you’re at because you’ve been so successful. Use this time to shine!