1st Source recognized for outstanding client service

The MSR Group has announced that 1st Source Bank is the recipient of its APECS® Customer Advocacy Award, Midwestern Region for the second consecutive year. The award is given to their banking client receiving the highest Net Advocacy Rating among its customers in the region. 1st Source's Net Advocacy Rating, a strong indicator of customer loyalty and likelihood to refer new clients, is nearly 10 points higher than APECS' national average.
"It's an honor for 1st Source to receive the APECS Customer Advocacy Award for the second year in a row," said Jim Seitz, 1st Source President. "The award demonstrates our commitment to being distinctively convenient, providing straight talk and sound advice and keeping our clients' best interests in mind. We thank our clients and The MSR Group for the positive feedback and recognition."
"Winning this award for a second consecutive year reflects 1st Source Bank's continuous focus on evolving and improving the way they serve their customers," said The MSR Group Chief Operating Officer Joel Vaslow. "1st Source Bank is at the forefront of the branch banking transformation. As they transform their interaction with customers, APECS® helps
1st Source ensure the changes are well-received by customers."