During the summer of 1985, 1st Source held a Resource Reward contest to encourage customers to use their debit card and discover a "smart new way to bank." A customer had to use their Resource Card at any 1st Source Resource Center to be eligible to win. For every three transactions, the customer was entitled to one chance at any of the great prizes that were offered.
Grand prize was the use of a brand new Oldsmobile Calais for 12 months. Auto Insurance from 1st Source Insurance was also included. 1st prize was a 5 minute cash spree at a 1st Source Resource Center. 2nd prize was a 5 minute shopping spree at Martin’s Super Market. In addition, the winner was to be picked up in a limousine for the ride to Martin’s, and returned home via limo with the winnings. 3rd prize was an Oldsmobile Mini-Indy Calais, a go-cart type vehicle with a fiberglass body.