As we celebrate our 150th anniversary, let’s flash back fifty years to July 21, 1963 when 1st Source (then known as First Bank & Trust) installed a new five story high neon sign on our main office, then located at the corner of Main and Jefferson in South Bend.
The 70 foot high sign, one of the largest of its kind in the area, was five feet wide and featured nine letters, each three feet high. The background of the sign had a tough coating of porcelain enamel which was baked at 1,400 degrees to make it weather resistant. White neon tubes were installed inside each letter to make a brilliant display at night.
Over time, smaller time and temperature clocks were added at banking centers. In 1970, a promotion "First Bank gives you more time" emphasized that we'd give clients as much time as they needed to take care of their banking. Of course, the same is true today.
for more photos.