What does 'Relationship Banking' mean?

At 1st Source Bank, our client appreciate the value of relationships and having a partner that provides straight talk and sound advice while always keeping your best interests in mind. That's why we do things a little differently than some other banks. For instance, although we may be able to accept loans from anywhere in the country, we choose to offer them in the markets we serve. That means, even if you like to do business electronically, you can be assured you're never far away from a real person when you need one.