Small Business Pam Watson Korbel
|Pam Watson Korbel is an expert on small business and revenue growth. She personally managed exponential growth in two companies: a software firm that grew by 500% in four years and a health care firm that grew by 1800% in eight years. In addition, she has been advising fast growth companies as a coach and consultant since 1996.|
Small Businesses Going Mobile
Small businesses are giving more and more attention to mobile applications to enhance their businesses. 60% are saying these “apps” are critical to their work, and 90% are identifying they regularly use mobile platforms. Recent surveys show smart phones and tablets save small business owners a cumulative two billion hours a year and $65 billion.
Business owners cite the agility and efficiency of mobile applications which allows them to share information instantly with customers, vendors and employees and to eliminate paper. Managers, in particular, are focused on mobile applications for time management, scheduling, mapping, accounting, invoicing, marketing and communication.
The top three use categories for small business applications are marketing, payment processing and customer relationship management (CRM). Here’s a list of applications every small business should consider:
Video messaging is also a rapidly growing communication tool where smart phones and tablets are utilized.
Mobile technology has pro’s and con’s just like any platform. The advantages are saving time and money while the technology allows great mobility and efficiency for small business owners and employees.
The disadvantages can include growing dependency upon smart phones and tablets, the need to constantly upgrade the platforms, security for mobile devices and applications, and in some industries, compliance requirements.
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