What You Need To Know
The articles in this section provide a basic rundown of skills and technology critical in the restaurant industry. With subjects ranging from communications to staffing and accounts receivable, the answers to your most important questions start right here.
- Communications & Technology
From integrated point-of-sales (POS) systems and table-management software to online ordering and reservations, state-of-the-art technology and communications are fundamental to the restaurant industry.
- Sales and Marketing
Methods for marketing a restaurant are as varied as the types of restaurants there are to promote. In any case, the main marketing objective is to attract new and returning customers.
- Customer Service
Selling great food represents only one part of the equation for prosperity in the restaurant market. Contented customers that return again and again constitute the second part.
- Staffing & Employment
The type of employee that you need for your food service business depends on the type of business you have. From coffee shops to high-end dining, each requires different skill sets and experience.
- Billing and Accounts Receivable
No matter how successful a restaurant, maintaining a steady cash flow is a challenge. Still a solid invoicing system and the right software go a long way toward solving the problem.
- Vendor Relations and Purchasing
For restaurateurs, working with the wrong vendor can morph into a recipe for disaster. A few common-sense guidelines could mean the difference between cooking up sales and putting out fires.
Good insurance coverage is vital for anyone operating a restaurant. Options are varied, but a qualified agent can outline what plan best accommodates a business owner's situation.
- Social Media Best Practices & Applications
Online restaurant listings and services have become a well-used area on the Internet. Even so, social media tools and practices vary, with some more suited to the industry than others.