Social Media Blogs by Aliza Sherman

Social Media Blogs by Aliza Sherman
Picture of Aliza Sherman Aliza Sherman is a news media entrepreneur, author, women's issues activist, and international speaker. Sherman has received recognition for her role as an entrepreneur focused on women's issues, particularly women's role in the news media industry and their participation on the Internet.

Making Videos on Your Smartphone

Making Videos on Your Smartphone

All the equipment you need for social media marketing is literally in your hands. How is that possible? Most business owners these days have a smartphone, and that means they bring a computer and camera wherever they go. With video exploding in popularity in social networks, you no longer have an excuse for not using it.

Why video? Video captures people’s attention better than text only images and are more engaging than photographs and illustrations. You can pack more relevant and useful information into a short video and consumers can access that information more quickly and easily than reading a page of text.

So where do you start when it comes to producing digital videos from your smartphone? The first thing is know some of the basics of video making on a mobile device, namely:

  1. Make sure you have sufficient lighting. Your smartphone doesn’t have a built in light for filming and low light can produce dark, blurry videos.
  2. Hold your phone horizontally if you are using your phone’s built-in video feature but use the proper orientation when using an app such as Instagram or Snapchat.
  3. Get a small tripod, a monopod or even a “selfie stick” to help you hold your smartphone steady or brace your arm to support your camera hand. Shaky videos can be a style, but for the most part, camera movements should be controlled or kept to a minimum.
  4. Make sure the most important message is in the first ten seconds of your video. Most people may not watch the entire video you produce so you want to get your main message out quickly.

Here’s a breakdown of some of the popular social networks where you can make or post videos:

YouTube – While you may not focus on YouTube unless you are fully committed to producing videos regularly, archiving the videos you produce on YouTube is a great way to increase views of your videos. You can post YouTube video links on the most popular social networks, however, you’ll get the most exposure on each network by uploading the video directly to them.

Facebook – Marketing experts say video posts on Facebook have 135% greater organic reach than photo posts. For the greatest reach, upload your videos directly to Facebook instead of using a link from a video hosting site. Keep in mind that Facebook also allows you to stream video live from your Page with their Facebook Live feature, and you can do this using a smartphone or a streaming video camera attached to a laptop.

Twitter – You now have the option of not only taking photos directly from the Twitter mobile app but also making videos and even streaming live video through Twitter’s integrated Periscope app.

Instagram – You can upload videos you’ve already produced on your phone to Instagram or film directly from the app, however, keep in mind you have a 60-second limit to your video length. Instagram provides a trimming tool to clip your video down to size as well as filters to enhance or alter the look of your video. Take a look at Instagram’s Stories feature for a more “in the moment” photos and 10-second videos to tell your company’s story.

Vine – Yes, the six second video app still exists, and while six seconds does not seem like a lot, you’d be surprised how creative and informative a six second video can be. Plus, Vine videos integrate nicely into your Twitter stream adding movement and variety to your tweets.

Snapchat – One of the fastest growing social networks is Snapchat, and don’t discount the value of posting to this app. Even Instagram “copied” the Snapchat format with their Stories feature. You can use the Snapchat app to take 10 second long videos and add filters, text, emoji and other stickers to your videos.

When you can, plan out your video before filming. If you can’t, don’t shy away from making videos on the fly to capture events and activities that showcase your company, your products, services, customers and anything else that lets others know who you are and what you do.


Read other social media blogs by Aliza Sherman