Social Media Blogs by Aliza Sherman

Social Media Blogs by Aliza Sherman
Picture of Aliza Sherman Aliza Sherman is a news media entrepreneur, author, women's issues activist, and international speaker. Sherman has received recognition for her role as an entrepreneur focused on women's issues, particularly women's role in the news media industry and their participation on the Internet.

Getting More Out of LinkedIn For Your Business

Getting More Out of LinkedIn For Your Business

Sometimes, it is easy to take LinkedIn for granted. Like most businesspeople, you probably have your professional background posted to your profile on this major social network. Chances are however, like many, you don’t use LinkedIn on a daily basis.

The surest way for getting the most out of LinkedIn is to use it more often. Here are a few key ways you can get more out of your LinkedIn account.

1. Select your public profile URL.

If you’re still using the default URL that LinkedIn assigned you when you initially set up your account, you’re missing a simple and free way to make it easier to send people to your profile. Like Facebook, LinkedIn lets you select a custom URL for your profile. While your name might already be taken, think of a recognizable way to modify your name to add a more polished touch to your profile. One option is to choose YourName and then add your location or your specialty such as JaneSmithMarketing or JohnWhiteFlorida. Think: branding.

2. Post updates to your profile.

You may be using LinkedIn to see what other people are posting, but have you jumped into the feed? Don’t post personal messages. LinkedIn is not the place for wedding, baby or pet photos. But it is a place to share articles about you and your company, blog posts you’ve written or interesting articles you’ve read. You’ll be surprised at how many people you actually reach and who respond to you on LinkedIn compared to other social networks.

3. Post to your company page.

If you haven’t already taken advantage of LinkedIn’s free Company Page listings, do that first. If you have one, are you posting to it? Yes, this is one more place where you should be posting information, but the good news, this is one more place where you can post and reach a potentially different audience than Facebook, Twitter or other social networks. The good news is that you can repurpose content from Facebook, keeping in mind the business-oriented audience, and not have to develop even more content to feed through LinkedIn.

4. Network in groups.

Join LinkedIn Groups that are relevant to your industry and your business interests. Then join in the conversations with your peers and colleagues. Ask questions to open up a dialogue. Offer on-topic advice when others ask questions. Consider these forums water coolers where you can get advice, make connections, share information and learn.

5. Get introduced.

The real power of LinkedIn continues to be the warm leads generated when you ask to be introduced to someone you don’t know by someone you do. LinkedIn’s engine lets you ask your immediate contacts to introduce you to their contact who knows the person you want to reach and suddenly a “cold email” warms up. If you haven’t asked for an introduction lately on LinkedIn, give it a try.

6. Give recommendations.

While it is so easy to click an endorsement for someone when their photo and a skill pops up on LinkedIn when you log on, but why not spend a little more time being thoughtful and giving someone else a more detailed recommendation? Giving kudos is a great way to get back in touch with someone and stay top of mind. Be sincere and remember that any recommendations you make are also a reflection on you so don’t use this feature gratuitously.

Go back to your LinkedIn profile and Company Page and make sure you aren’t neglecting either one. Your attention will be rewarded.


Read other social media blogs by Aliza Sherman