Branding Your Twitter Page
You’ve created your Twitter account, added a profile image and bio, and started looking around to see what others are tweeting. Before you get too active on Twitter, you should complete the overall design of your page. Twitter doesn’t offer a lot of options for customizing the design of your account page, but you should take advantage of the few options they have to showcase your brand.
The main design feature on your Twitter page is a header image. Choose or design an image that provides a clear impression of your company. Be creative but make sure the header image you use doesn’t clash with your overall branding. Also, consider how it matches up with your profile image. When designing your Twitter page, keep both header image and profile image in mind to create a more cohesive look.
Deciding what images or text to use for your Twitter header and profile image depends on what impression you’re trying to make, what message you want to convey, and what imagery you have at your disposal or can create. Some things you could use include:
- Photographs. A professional, properly lit, and composed photograph can personalize your page and give a positive first impression. Feature you or your team members, products your company sells, a relevant scene, or another representative image. Consider creating a collage of several images to show different aspects of your business.
- Company logo. You can use your company logo as your profile image or your header image, but you wouldn’t want to use it for both unless in an appealing design. Not all company logos translate well as a header image and some won’t reduce well as a small profile image in the Twitter timeline. Using your logo colors could be one way to convey your branding if your logo doesn’t work well in your Twitter account design.
- An illustration. Not all header or profile images need to be photographs or logos. Other illustrated graphics can make for a compelling design.
- Words. Some header images include a tagline or other phrase or quote as type directly over a photograph, image, or colored background.
To upload a header image, click on Edit Profile then click on the camera icon at the top of your page. The ideal image size for a Twitter header is 1500x500 pixels. Smaller images can appear blurry and images with different dimensions could appear distorted.
For your profile, click the camera icon on the profile image square and upload an image of at least 400x400 pixels. Use a square-shaped image for your profile so it does not cut off.
You can change your Twitter header or profile image any time such as seasonally or for holidays, special events, and promotions. You can use the same or similar header that you use on Twitter for your Facebook cover image to create consistent branding, however, you will need to size the image appropriately for the platform.
Other than the two main images you are able to upload to brand your Twitter page, if you pay for a Twitter Blue subscription upgrade, you can also modify the color theme of your page which shows up as font and button colors.
The rest of your Twitter page branding comes from what you tweet. You can design images that you upload with your own tweets to be branded with your logo, logo colors, or other design elements that match your overall look.